From where eCommerce vs digital marketing get started. You must provide content that pleases your clients and persuades them to buy from your company. The purposes of digital marketing are also the same as traditional marketing. The difference is they have different methods to use tools. The difference between digital marketing and eCommerce is important because it does not mean if you are good at one, you will be good at another. Make sure that everything is working perfectly on your website. Tools like SEO, conversion rate optimization (CRO), social media marketing can help your brand increase its online reputation and reach. 87% of marketers believe that video marketing increases their ROI. Social media accounts can also highlight product announcements, discounts, and customer testimonials to educate potential customers, pique their interest, and demonstrate social proof. . Over the past few years, it reflects that email marketing has lost its moisture as each and every marketer is using it. Demographics are a good start, but they’re not necessarily your audience members. Entice your customers to purchase; a solid eCommerce digital marketing plan will always include an email marketing campaign in their list. As compared to having a physical store it is cheaper to run an e-commerce website. Surveys provide better insights, but what people say and what they actually do are sometimes different. If you have a business of shoes then definitely you want to target the audience having an interest in shoes. Tracking these metrics will help you determine if your campaigns drive the results you desire. You can make your customers feel unique by using their names while browsing your website and offering upsells and coupons when they make a purchase. Privacy & Terms of Use Step 3: Identify your competition. It includes front-end development, Kickass copy, images, and web design. E-commerce is started where digital marketing ends. Digital marketing and e-commerce are related to each other. [We Found It], SEO for Healthcare and Medical Industry Websites. Their content portrays what their audience is looking for. Here are six types of ecommerce online marketing for your business to use: 1. It reduces your cost. Get Ecommerce Marketing Plan Template Content marketing is another valuable ecommerce marketing strategy you can implement. Search engine marketing (SEM) are paid search channels that can immediately boost your online visibility. In fact, Statista predicts that the number of global email users will grow to 4.6 billion users by 2025. https://stock.adobe.com/search/templates?k=email+marketing&search_type=usertyped&asset_id=489050194. Metodología You can set up an account for your business on the platform(s) of your choice. It’s crucial for your brand to be good at both eCommerce and digital marketing for a scaling business. The most basic technique to use this strategy is to optimize your email marketing in a way that it never gets ignored. With the growth of digital media, marketing algorithms continuously keep on changing. But ecommerce and the marketing that comes with it had significant benefits even before the pandemic hit. E-commerce marketing refers to the strategies used for driving traffic to online stores to increase sales. Preserve The Email Addresses. Según el reporte, las personas, cuando se trata de dinero, son menos racionales que en otros aspectos de la vida, esto debido a . 3 estructura y contenidos del curso sesiones 1 - 2 . To achieve greater results, it’s a good idea to refresh your marketing efforts to bring more people to your website. It is a very hard process to return something. But mostly the online shopping or e-commerce websites offer a better experience. Marketing is taken to the digital world by digital marketing. The entire staff at WebFX has been phenomenal. PPC can help ecommerce marketing best if you pay attention to important details. Expertos en formación online: 10 años liderando la innovación del elearning Seguridad 93% de nuestros alumnos consiguen mejorar su situación al finalizar sus estudios Empleo 95% de nuestros alumnos está trabajando o emprende cuando finaliza sus estudios Liderazgo Somos la escuela online nº1 según el CSIC y la nº2 según el ránking iberoamericano about a decade ago. Once you establish your USPs, you’ll want to use them throughout your marketing. It’s time for you all to read about this effective marketing strategy in detail. Podrás mejorar tus redes de contactos al pertenecer a una comunidad que agrupa a los mejores profesionales. Licenciada en Administración de la Universidad de Lima, con diplomatura en Gestión de Marketing de Centrum PUCP y EADA. Email: SEOCares2020@gmail.com For example, you have an amazing e-commerce website. One of the first things any ecommerce marketing campaign needs is a set of defined, measurable goals. When you create a digital marketing plan for ecommerce, the first thing you want to do is determine your goals. Your ecommerce marketing plan won’t be successful unless you know who’s most likely to buy your products or use your services. Then your competitors, you need better strategies for your e-commerce business. Such as if a great number of people are visiting your site in a week but still you have not got even a single sale where is the problem. In addition to boosting your rankings, content can help draw in users. What strategies can you use to market your ecommerce site online? And every indication is that this is a permanent shift in the general . That means it’s an excellent spot to market your ecommerce store, as it allows you to reach vast audiences of potential customers. E-commerce is started where digital marketing ends. Here are some useful tips which can help you to generate more sales for your e-commerce website. Compared to traditional shopping it is easier and quicker to shop online from e-commerce websites. A question is frequently asked by people that what is the difference between eCommerce and digital marketing. Other ways to optimize your content include: Another useful ecommerce marketing strategy is.   Look at past performance and start to identify whether content, email, social media, or ads bring in customers and accounts. 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When it comes to numbers, digital marketing is one thing. Email marketing offers $42 for every $1 spent. But before launching a loyalty program, do a pilot to ensure your incentives align with what your customers expect and want. This strategy involves optimizing your web content — in this case, particularly your product pages — to rank higher in Google search results. Those ads will appear right in users’ social media feeds, allowing you to reach them where they are. Some of the websites also offer 24/7 customer support. Content helps your site rank because it provides search engines with context of your pages, so it can properly rank your pages. For example, if you’re the only company in your market that uses organic ingredients, you can use that as a USP for your business. Emails are a great way to always stay on the minds of your customers and remind them about their abandoned carts.   You can also use the product pages themselves as your landing pages. It is not easy as it looks. Starting from scratch is challenging, so use industry benchmarks as a baseline. (adsbygoogle = window.adsbygoogle || []).push({}); The confusion between digital marketing and eCommerce: What is the difference between eCommerce and digital marketing? Use icons due to which your trust looks trustworthy. So, how do you determine your competition? If you already have ecommerce marketing goals in place, take a moment to do a second pass and ensure your goals make sense for your business’s overarching objectives. La Marina 2000, San Miguel - 15088, © Pontificia Universidad Católica del Perú - Todos los derechos reservados, Finanzas Corporativas y Riesgos Financieros, Gestión y Dirección de Empresas Constructoras e Inmobiliarias, Dirección de Operaciones Productivas Online, Gerencia del Desarrollo Competitivo Regional, Maestría en Administración de Negocios con Especializaciones, Correo electrónico: centruminformes@pucp.edu.pe, Sede surco: Jirón Daniel Alomía Robles 125, Sede san isidro: av. Excellent ecommerce marketing involves a combination of content, social media, PPC, and email marketing targeted precisely to an organization’s target audiences. Both e-commerce and digital marketing are complementary processes for any business. Ver. Curso Online con la Escuela de Alta Dirección y Administración de España (EADA). Understanding the channels that your audiences actually use is essential — you’ll get the biggest return by investing in the channels where customers are most likely to engage with your brand. The best part is that influencers don’t have to be huge celebrities — they can be someone with several thousand followers in a specific niche. You can’t say which one is better, but it sure is true that digital marketing offers tremendous advantages to your eCommerce business. So, you can also run. Somos el equipo de crecimiento detrás de algunas importantes marcas en Chile. Then subscribe to Revenue Weekly — our email newsletter — to receive more digital marketing tips from the agency with over 25 years of experience! 9. The first is to include relevant keywords in your content, helping it rank for those terms. Influencers are some of the most powerful voices for persuading customers to buy because they’ve built a dedicated following of people who know and trust them. Online shopping’s market size has hit 4 trillion in 2020. Privacy & Terms of Use The term encompasses not only the transactions that happen online but also everything that happens before and after. 72% of the customers trust a brand after reading their positive reviews and testimonials. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Email marketing involves sending out emails to potential customers to advertise your store. You can also include any local competitors in your area as competition online. Search engine optimization increases the visibility of your website by aligning your brand with the needs your target audience is bringing to search engines. Interlineado: 1,15. You can launch paid advertising campaigns in, , where you can design your ad content and bid on specific keywords you want to target. Videos like product demonstrations help you gain your potential customers’ trust. You might offer a specific lead magnet to people who sign up, like a newsletter or special discount. With over 1,020 client testimonials, we’re the agency small businesses trust to drive amazing results for their online marketing. Ecommerce and ecommerce marketing offer brands a unique opportunity to connect and engage naturally with audiences and drive revenue by fitting into people's regular, digital lives. Then find out if it’s possible for you to replicate it or if there’s a different tack you can take to scoop up a tangential set of customers. In addition, you can add valuable content like product reviews, explainer videos, new product launch videos and cross-promotions for free on YouTube. You can do many things with limited resources if you know exactly what you are going to do. 7.8 million Tamaño: 11 puntos. In addition, this social media platform is a great way to attract maximum traffic to your website because it has the highest AOV (Average Order Value) among everyone. Any successful business will tell you that if you want to sell something, you must market it. A final strategy you can employ to promote your ecommerce site is. WebFX has driven the following results for clients: Need some help putting your ecommerce digital marketing into action? Step 6: Determine how you'll measure success. Use polls and other social media features to engage with followers. Bachiller en Artes Gráficas, Pontificia Universidad Católica del Perú. This strategy involves creating web content to draw users to your website. Ya estamos más cerca. People won’t buy your products if they don’t see the benefits and value to purchasing them. You’ll want to establish unique selling points (USPs) of your business that you can use to market to your audience. The metrics will vary depending on the strategies you use. You can get a great result from your spendings on digital marketing. $3 billion Which means that you need to perform better than your competitors. . Unlike SEO, PPC doesn’t harness organic results — instead, it displays paid ads at the top of the page. So while one aspect of ecommerce marketing attempts to acquire new customers, another is geared toward enticing previous customers to buy again. Your content will appear on the top of the results pages as long you pay for it. — our email newsletter — to receive more digital marketing tips from the agency with over 25 years of experience! These days instead of visiting a physical store to get new products you can get these products directly delivered to your house. This mind-blowing course focusing on "eCommerce Marketing Course (2022 Edition)" taught by Digital Marketing Legend "Srinidhi Ranganathan", Mastermind "Saranya Srinidhi" and "Sowmya" will showcase some of the most interesting or engaging tools in eCommerce Marketing. Another useful ecommerce marketing strategy is pay-per-click (PPC) advertising. when making purchase decisions? Lo primero: entender en profundidad tus objetivos Obtén una asesoría sin costo ni compromisos Agenda una reunión exploratoria para recibir una estrategia de crecimiento a medida de […] Understanding what your competitors are doing in ecommerce marketing can help direct your goals and strategies — or push you to be more or less aggressive in certain areas. It’s very critical for your eCommerce business to keep up with that change to stand out from the rest of the competition. You can set up an account for your business on the platform(s) of your choice. 8. Este curso se dicta en alianza con WomenCeo Perú, una asociación internacional que promueve el liderazgo de las mujeres en las organizaciones para generar cambio. 54.4% according to reports of 2021 mobile phones generate 54.4% of the website traffic. An ecommerce marketing strategy will help you reach the right people at the right time with the right message. A clearly defined eCommerce digital marketing strategy will help you win the online market with flying colors. The pandemic set the stage for huge growth in internet sales, and it doesn’t seem to be slowing any time soon. As your page gains traffic, it will drive people to your store. Make sure the content is compelling enough to increase customer engagement. Ecommerce Digital Marketing Strategy: 10 Ideas to Try, What Is Ecommerce Marketing? When you establish your ecommerce digital marketing plan, you need to know who you’re competing against online. Higher ROI: Digital marketing offers a high return on investment as we have discussed in the above points. They have managed to become such a huge brand with the help of their social media marketing strategy where they have embraced every platform from Facebook to Twitter with value-driven content, video and CTAs. Maybe the checkout button of your website is not working due to which nobody can buy anything. When their biggest fans and followers see them using your product, they are more likely to make a purchase from you. Another way to expand your eCommerce business is by effective use of the following digital marketing tools in your marketing strategy: 68% of the online experience begins with a search engine. Sitemap. Having. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work. Digital marketing offers a high return on investment as we have discussed in the above points. 8. Email marketing begins on your website, where you can put up forms allowing users to sign up for your emails voluntarily. Offering discounts, rewards points, giveaways, and customer features as part of your loyalty program make your customers feel special and deepen their connection to your brand. The difference is they have different methods to use tools. It is important for you to understand the difference between. Did you know that 90% of Americans are expected to buy goods and services online by 2023? It is important for you to understand the difference between e-commerce vs digital marketing so you can find and fix problems. by admin | Nov 14, 2021 | Digital Marketing | 0 comments. For checkouts and payments, you have systems. Be the first to know when we publish a new blog post! For a marketer, it has always been very tough to measure or track marketing performance. Take note of who’s appearing in search results for those terms. Look at who else your followers follow on social media. element.innerHTML = data[1]; SEO Cares is one of the trusted digital marketing agency for small to midsize online businesses all around the world. If you have an ecommerce site and you’re not marketing it, you’re missing out on an enormous opportunity to drive more revenue. Digital marketing for ecommerce is crucial to the success of your store. Unlike SEO, PPC doesn’t harness organic results — instead, it displays paid ads at the top of the page. Therefore, it might be difficult for a few brands to keep up with these trends, which is very important to increase sales. , we’re the agency small businesses trust to drive amazing results for their online marketing. Boost your Online Reputation. Ecommerce digital marketing refers to the process of increasing your eCommerce business by promoting it on several digital media platforms and creating conversions. That content can take different forms —. A lo largo del curso de Marketing Digital y eCommerce obtendrás una perspectiva completa de las fases, canales y acciones que comprenden una . Let’s check it out: In 2020, more than 2 million people purchased from online stores. Ecommerce Psychology: What’s the best strategy for displaying the price of products? Maybe you are getting a great amount of traffic for your website and still not getting sales for your business because of some flaws in the sales process. There are numerous ways you can improve your rankings. Digital commerce vs. ecommerce Most people don’t trust digital marketing easily as it is cheaper than traditional marketing. Here you just get a gist but there are some other examples as well. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. SMM( Social Media Marketing): It is the method of promoting your business on different social media platforms like Facebook, Instagram, Linkedin, and Twitter. Signup with newsletter and get the new updates. Did you know that 74% of people use social media when making purchase decisions? Follow her on Twitter, Content Marketing Checklist: Your Go-To Checklist for Content, Page Speed & Core Web Vitals Optimization, Channel Partner Sales Pipeline Management, Establish what you want to achieve with your marketing, Determine which strategies you want to use, Step 1: Establish what you want to achieve with your ecommerce marketing strategy, Step 4: Determine what strategies you want to use, Step 5: Determine what makes you stand out, Step 6: Determine how you’ll measure success, Develop your digital marketing plan for ecommerce today. Can generate sales on auto. This strategy involves creating web content to draw users to your website. Now here we will try to make it clear to you the difference between eCommerce vs digital marketing. So avoid it. El curso es opcional y sin costo adicional. See More Results Sorry, no results have been found, please try other search criteria. Instead of guesswork, you can now adjust your plans based on real data. Ecommerce marketing helps companies learn about, interact with, and engage their audiences in order to effectively build a customer base and drive revenue in a digital economy. Some people choose email. If you put in the time and effort to run your campaigns, you want to ensure your efforts result in success for your business. There is a lot of wrong information on the web about this topic and it does not help you anyway. Desarrollar planes de gestión de marketing utilizando las últimas tendencias en técnicas de Marketing Digital para el E-Commerce. …and more! 50.7% of the eCommerce brands perform influencer marketing. Whenever, wherever, however has been the mantra of ecommerce digital marketing for a while, but it's become more important in the age of COVID-19. Table of Contents. PPC (Pay Per Click) Ads: As the name shows you have to pay money to search engines to show your website on the top position in Google search engine results. The good thing about email marketing is that it still works for many businesses. The answer is very clear and obvious. Step 2: Determine who you're targeting. According to research from Boston Consulting Group (BCG), personalized online campaigns can lift sales by as much as 10 percent. Content Marketing Campaign. With an optimal bid strategy and a high enough Ad Rank, you can get your ads at the top of search results for users to find. So you can see how crucial it is to optimize your eCommerce store for mobile phones for a scaling business in the future.   It's straight and simple. Now we will see some examples of digital marketing. var EhAPI = EhAPI || {}; EhAPI.after_load = function(){EhAPI.set_account('1f3btevgcvjss04n9uf4grpdmb', 'webspero');EhAPI.execute('rules');};(function(d,s,f) {var sc=document.createElement(s);sc.type='text/javascript';sc.async=true;sc.src=f;var m=document.getElementsByTagName(s)[0];m.parentNode.insertBefore(sc,m); })(document, 'script', '//d2p078bqz5urf7.cloudfront.net/jsapi/ehform.js'); C-127, 3rd floor, Industrial Area, Phase-8, Mohali, Punjab, India 160071, 12208, Braddock Dr. Culver City, CA, 90230, 600, E.12th Street. The only way to know if an ecommerce marketing strategy is working is to track the return on investment (ROI). Adobe has been leading the way in ecommerce, providing sophisticated tools to build and maintain ecommerce sites, engage customers in a customized shopping experience, and optimize the customer journey. Buyer personas are fictional representations of actual customers that you can use to help you target the right people with your marketing. Even without talking to a person about anything. Not everyone will be ready to buy immediately. Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual. A final strategy you can employ to promote your ecommerce site is email marketing. When you create your ecommerce digital marketing plan, make sure you establish what makes your business stand out from your competition. But to fully capitalize on influencer marketing, you need to: Email is not dead. El curso de Marketing digital, dota al estudiante de los elementos necesarios para desarrollar el conjunto de conocimientos, habilidades, actitudes y valores necesarios para comprender y contextualizar la necesidad de las empresas para incluir un plan de marketing adaptado a la creciente evolución tecnológica y de comunicación. WebFX has you covered! It is also one of the important questions. Allbirds is an apparel and footwear brand that started in the year 2016. La profesora Rosselló es Master of Business Administration in General and Strategic Management, Maastricht School of Management, The Netherlands. Leads for our clients Now you can go and check your e-commerce again according to this knowledge to improve your business. The campaigns that don't bring results are not worth wasting money on. 888-601-5359 Step 1: Establish what you want to achieve with your ecommerce marketing strategy. So now you understand the significance of digital marketing for your eCommerce business. You should pay attention to both of them and knowing the difference will help you to detect problems. There are several ways you can optimize the design of your site, including: Ultimately, web design is about making your site look more appealing and function more smoothly so users will stay long enough to buy something. As such, eCommerce digital marketing strategies built around large subsets of data must shift toward more specific audience segments. PPC and Google Adwords are two of the most widely used and effective SEM strategies. Once you establish your goals, you’ll want to move on to determining who you’re targeting. Create a compelling argument for why your brand is superior to your competitors. Contact us online or call us today at 888-601-5359 to speak with a strategist about our ecommerce marketing services. This urge is so strong that according to an Influencer Benchmark Report, marketers can expect an average return of $18 for every $1 spent on influencer marketing campaigns. Desarrollar planes de gestión de marketing utilizando las últimas tendencias en técnicas de Marketing Digital para el E-Commerce. , for example — but the most commonly used format is written content. You can waste a lot of time and money by underestimating digital marketing. A good marketing strategy can help you to build your brand awareness, drive traffic and increase leads and sales for your business. Creating a consistent and relevant message through email marketing and on different social media platforms can drive wonderful results and success towards your brand. Personalization: If you have a business of shoes then definitely you want to target the audience having an interest in shoes. A Coldbath Square, Farringdon, London, EC1R 5HL. Adhering to project deadlines and creation of organizational tools for the design and marketing department. Succeeding in this arena ensures the benefits of producing visitor-friendly content. We have a team of over 500 marketing experts that can help you develop your ecommerce marketing strategy. (*) Inversión válida solo para pagos desde el extranjero. Tendrás el respaldo de una escuela top de América Latina y la única en el Perú con Triple Corona académica. The major reasons for such abandoned carts are slow deliveries, long and complicated checkout processes and shipping costs. They are quick with their replies and incredibly helpful. if(elems.length>0){ An email can be used for direct sales and marketing. Inversión La Escuela de Negocios con Impacto Positivo, Este sitio está protegido por reCAPTCHA y Google, Autorizo a la Pontificia Universidad Católica del Perú a utilizar mis datos personales para los fines mencionados. Without the assistance of digital marketing, your eCommerce business might be good for nothing. Their demographic aimed content and the strategic use of influencer marketing have contributed to their mega sales. Begin by auditing competitors to see where they rank in your market. on your site could cause people to visit your site to learn and end up sticking around for a purchase. 5.2 million The value of global eCommerce retail sales rose from $1.34 trillion in 2014 to $2.84 trillion in 2018 and Is predicted to reach $4.88 trillion in 2021. DD2793 - M ARKETING DIGITAL Y E-COMMERCE TI014/DD221 - C OMERCIO Y MARKETING ELECTRÓNICO A CTIVIDAD PRÁCTICA P ROGRAMA DE ESTUDIOS: Nombre y apellidos: Fecha: Directrices a considerar para el desarrollo de la actividad Tipo de letra: Arial. Plaza San Miguel, 5to Piso. You can immediately win the attention of customers by working with good influencers. The whole process was very easy! Step 4: Determine what strategies you want to use. Similarly after reading genuine reviews about your brand, customers tend to put their faith in your business. E-commerce introduces a great idea of shopping in the comfort of your home. Many different strategies can help you market your store, and we'll cover several of the most important ones below. However, you’ll need to keep track of who visits your site. Without marketing, you won’t see many purchases. It is very easy to make a comparison of your e-commerce website with other retail websites because you can visit any website with just a click. We can help you implement all the marketing strategies listed above and more. There are some benefits of digital marketing as compared to traditional marketing. linkedin, Lifestyle Marketing : Everything You Need to Know in 2022, Meme Marketing Guide – Answers to Most Common And Complex Querries. That enables you to more effectively reach your ideal audience, rather than advertising to people with no interest in you. SEO (Search Engine Optimization): It is basically the way of optimizing your website content so that people can find your website content through different search engines. Co-founder Don’t pack them with fluff, but include a few short paragraphs or bulleted lists explaining the benefits of each product. When users click on your ads, they’ll be taken to. e-commerce y marketing digital en sus empresas. That means it’s an excellent spot to market your ecommerce store, as it allows you to reach vast audiences of potential customers. S/ 16,500 - USD 4,342 (*). As compared to wasting your marketing budget without some positive results. E-commerce uses the internet to connect with others. Our digital marketing campaigns impact the metrics that improve your bottom line. As the name reflects it took commerce to a brave and digital world. Others will read every blog post you publish but won’t ever click on ads. Uso de CANVAS, plataforma de aprendizaje con mayor crecimiento a nivel mundial, es un LMS que permite el desarrollo y dinamismo en los procesos de aprendizaje, cuya característica principal es el e-learning. Amazon’s net sales are $469.8 billion, and one of the reasons for its enormous success is its customer-centric digital marketing strategy. In addition, viewers can easily share your video content on social media, increasing brand awareness. Here are a few ways to leverage a solid, up-to-date email list. 1# General Difference. Make efforts to distinguish your product apart from the competition. web-media buys, online social media outlets, and on air advertisements. And this strategy pays off — Edelman and LinkedIn found that 54% of decision-makers say they spend more than one hour per week reading and reviewing thought-leadership content. that encourage them to buy from your site. Not everyone will find your social media account organically. Instagram is The New Digital Market. In 2020 global e-commerce sales crossed over 4.2 trillion dollars. There are dozens of strategies you can use to reach interested prospects online. In this industry, the competition is fierce. You can launch paid advertising campaigns in Google Ads, where you can design your ad content and bid on specific keywords you want to target. Having blog posts on your site could cause people to visit your site to learn and end up sticking around for a purchase. Some years back you had to go to a physical store for shopping. Ready to build your ecommerce marketing plan? Is there any problem with digital marketing or e-commerce? They have managed to attain such heights in their business with the help of their splendid content marketing strategy. At WebSpero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. WebFX has driven the following results for clients: It has rung the bell on every doorstep with the help of its effective communication through online platforms. var data = element.text.split('#'); But their methods are different to achieve goals. Ecommerce marketers use a variety of methods to promote their company’s products or services to prospects and current customers — including social media, influencer marketing, email campaigns, content, SEO, and paid ads. But figuring out which strategies to use and how to use them is a considerable — sometimes overwhelming — challenge. But if you aren’t sure where to start with your strategy, you may feel overwhelmed. Magíster en Administración Estratégica de Empresas, Pontificia Universidad Católica del Perú.
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